Most companies build sites defensively; they do it because their competitor is doing it. But if you're going to do it, do it right.

Building a site is no different from creating a new product. Everything about it should be unique, serve a purpose or a need. In building a site, not enough attention is being paid to the fact that the virtual existence of cyberspace is real and the social environment is as important as your content. Cyclops believes in building psychographic-specific sites that will increase the opportunity to induce a purchase, create loyalty and promote usage.





Copyright Cyclops Communications, Inc. 1999