If an individual surfing the net has five different identities and five different personalities, don't send them to a psychiatrist, send them five different coupons.

Split personaltities aren't a bad thing

It increases the number of times you can market to the same consumer.

There is a site being built 
at the rate of one a minute. The way things are going, we're soon bound to have as many 
sites as there are people. (We're not kidding.) Cyclops' mission 
is to cluster sites based on psychographics.



Cyclops believes that demographics will play a much smaller 
role in the strategic planning of media buying. The net is
already producing enough data to allow us to analyze 
consumers purely along psychographic lines. To that end, 
Cyclops will analyze the psychographic dimensions of 
individuals visiting various sites and match them up with 
specific products.

Cyclops provides both media analysis and media buying.



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Copyright Cyclops Communications, Inc. 1999