It increases the number of times you can market to the same consumer.

There is a site being built at the rate of one a minute. The way things are going, we're soon bound to have as many sites as there are people. (We're not kidding.) Cyclops' mission is to cluster sites based on psychographics.

Cyclops believes that demographics will play a much smaller role in the strategic planning of media buying. The net is already producing enough data to allow us to analyze consumers purely along psychographic lines. To that end, Cyclops will analyze the psychographic dimensions of individuals visiting various sites and match them up with specific products.

Cyclops provides both media analysis and media buying.




Copyright Cyclops Communications, Inc. 1999